Cyber Trailblazer to Trusted Fortune 500 and WASHINGTON, D.C. Advisor

The High-Velocity Voyage of an Algorithmic Alchemist

Raised amidst academia, Griffin's early bond with technology led him to establish 'Phase Shift,' a pre-web 1980s BBS popular with young hackers worldwide — subsequently attracting the attention of the FBI. Not yet an adult, Griffin was let off with a stern, if bemused, warning and an informative glimpse inside the evolving world of cybersecurity.

Grif's penchant for pushing boundaries was evident as he played within legal gray areas, echoing the future influence of platforms like Wikileaks. Quickly recruited after college to Wall Street, Grif helped build the early infrastructure of the Web, including search, high speed networking, and much more. A pivotal motorcycle accident in 1994 propelled Grif away from JPMorgan and into entrepreneurship, launching New York's first Web 1.0 technical ad agency, The Gryphon Group, and setting the stage for an influential career at the intersection of technology, politics, and global finance.

Apple Inc. LogoIBM Logo
JPMorgan LogoMastercard LogoMckinsey & Co. LogoMicrosoft LogoNielsen Media Measurement LogoVero LogoWSJ Logo
Apple Inc. LogoIBM Logo
JPMorgan LogoMastercard LogoMckinsey & Co. LogoMicrosoft LogoNielsen Media Measurement LogoVero LogoWSJ Logo
1988 -1992
Ireland,
New York,
California
Grif studied at St. Patrick's College in Maynooth, Ireland, Vassar College, and University of California, Berkeley.

His studies were Math and Computer Science. He was recruited out of Vassar by Digital Equipment Corporation to design high performance networks for New York's largest financial firms.
October 1993
MacWEEK
Griffin became one of the youngest writers for ZiffDavis' MacWEEK magazine, where he wrote for the Network and Software sections.
MacWEEK Magazine Stack of back issues.
September 1992
DEC
New York City
After completing his CS degree, Griffin went to work for Digital Equipment Corporation. DEC was the inventor of 10/Mb Ethernet, the AltaVista search engine (purchased by Yahoo in 2003) and the first 64 bit Alpha CPU. Grif was based in their NY Wall Street financial accounts department.
DEC Logo
July 1994
JPMorgan
Wall Street
In 1994 Griffin left DEC to follow a Senior executive who was joining JPMorgan as Managing Director of Global Technology Operations. Grif's duties were the testing and deployment of advanced trading systems for JPM's Emerging Markets and Foreign Exchange (FX) trading floors.

In Grif's final year JPMorgan spent over US $1 Billion on software development and  built out one of the most performant high frequency trading environments on the planet. Close runner up was Morgan Stanley.
JPMorgan HQ
1994 - 2000
Founded TGG
New York,
San Francisco
The Gryphon Group Logo (Rotating)
TGG.COM Logo Masthead

"In 1994, I had a serious motorcycle accident in New York City that put me on my back for months. Away from the hectic pace of JPMorgan's trading floors, I did a deep dive into the future of emerging browser and server technologies, which were fueling the Web 1.0 revolution. Once back on my feet, I left my full-time position at JPMorgan, recruited partners, and started The Gryphon Group, New York's first technical web agency. We (TGG) opened an office across from JPM at 67 Wall Street, from where we expanded our client base.

My experience with DEC (AltaVista Search engine) and JPM (high performance network apps) provided a strong foundation from which to help the world’s top companies transition onto the Web. My first global project involved working with the CEO and CTO of Mastercard to migrate every file on every computer worldwide to a new secure intranet. Similar projects at The New York Times and Wall Street Journal followed, as did work for McKinsey & Co. and some of the largest ad agencies in the world.

TGG became the digital agency of record for Netscape and was then acquired by Netscape’s lead agency, JWT/WPP. Soon after, I relocated to California, where Mobile, Web 2.0 and now Web 3.0, AI, and XR are unlocking whole new worlds of possibility."

Griffin de Luce,
Founder, TGG.COM

TGG.COM Web Page 1997
1995
The New York Times
New York City
Oversaw Development of NYT Internet/Intranet Technologies. Interfaced with Senior Technologists and managed design and development by Gryphon Group developers.
New York Skyline and NYT Logo Masthead
March 1996
Wall Street Journal
New York City
Championed, designed and built the Wall Street Journal's first online ad sales inventory management tool. Managed development through my own consulting firm The Gryphon Group LLC.
Wall Street Journal Logo
August 1996
McKinsey & Company
Tokyo, Japan
I was brought in as an external technical lead for a confidential project out of the Tokyo office.
McKinsey & CO. Logo
October 1996
Nielsen
Lead external development for crucial IP development in online advertising space.
Nielsen Logo
August 1995
IRS
Washington, D.C.
At TGG, one of our key advisors was Assistant Secretary of the Treasury. In 1995 and 1996 we provided support to the IRS executive team regarding data management and archive/record retrieval via secure networks.
IRS Building
July 1996
Mastercard
New York City
TGG's largest global project was designing, managing, and developing the software and procedures for the migration of every workstation and every file, worldwide, from local LAN file servers to an IP, global, cloud-hosted, and encrypted, client-server implementation.
Mastercard CTA Art
The Gryphon Group Logo (Rotating)
TGG.COM Logo Masthead

"TGG was handpicked by Gene Lockhart - the Blackstone Senior Advisor and ex-CEO and President of Mastercard. He offered us a challenge to accomplish the impossible: securely migrate every byte of every file on every computer in every office worldwide, all under an unforgivingly tight deadline. So, we rolled up our sleeves and designed what was essentially an attack which would blur the lines between innovation and outright penetration – a friendly 'virus', designed to do exactly that. And it worked."

Griffin de Luce,
Founder, TGG.COM

Feb-Mar 1998
Microsoft
New York City
On March 3, 1998 Bill Gates, CEO of Microsoft, testified before Congress on whether or not Microsoft should be broken up as a monopoly, due to their browser bundling practices, while competing with Netscape.

The follwing day Mr. Gates was scheduled to appear in a long form interview on national TV with Charlie Rose.

The event was the second opportunity Griffin had to put challenging questions to Mr. Gates, the first being the rollout of Windows 95 rollout.
Microsoft CTA for Bill Gates Charlie Rose Interview
The Gryphon Group Logo (Rotating)
TGG.COM Logo Masthead

"NCSA Mosaic was the first browser I had ever used, and it was the tool that I obsessed over during my recovery from a motorcycle accident while working at JPMorgan in New York.

NCSA Mosaic evolved into Netscape Navigator when Jim Barksdale and Marc Andreessen unleashed a torrent of innovation upon the world.

Anyone working in tech in the '90s understood that Microsoft was late to the party. They were determined to recapture momentum, and soon did just that by bundling their browser with more established products, making it very difficult for smaller companies like Netscape to stay in business.

My company, TGG.com, built the first secure web-driven file operating system (think Dropbox, but in 1995.) We also became the digital agency of record for Netscape by providing tech development to JWT, their main agency in New York.

When Bill Gates was grilled by Congress in March of 1998 and then asked to explain his perspective the following day for an hour live with Charlie Rose, we helped write the hard questions. Ultimately, Microsoft was NOT broken up, and Netscape was forced into an acquisition (by AOL and Sun Microsystems.) TGG helped re-brand the company and assisted with the transition.

Marc Andreessen would go on to later found Andreessen Horowitz and remains one of the brightest minds in Silicon Valley. Even now, he and his partners are funding the future of Web3 and beyond."

Griffin de Luce,
Founder, TGG.COM

1996 -1998
U.S. Securities and Exchange Commission
Washington, D.C.
On site personal advisor to longest-serving Chairman of the United States Securities and Exchange Commission

In the mid 1990s TGG opened an office in Washington, D.C. and began to work more closely with the administration and various agencies.

Griffin worked repeatedly with senior executives like the CTO of the Internal Revenue Service. In 1996 he began to consult directly to the longest-serving Chairman of the United States Securities and Exchange Commission, Arthur Levitt.

Arthure Levitt (Chairman of SEC)
1996 -1999
IBM
New York
Griffin and TGG delivered key projects for the John Wendell Thompson, of the Software Group, general manager of IBM Americas, and Chair of Microsoft Corporation.

Thompson was appointed as chairman of Microsoft, succeeding Bill Gates. On the same day Nadella replaced Steve Ballmer as the Microsoft CEO.

Griffin and TGG delivered key projects for the John Wendell Thompson, of the Software Group, general manager of IBM Americas, and Chair of Microsoft Corporation.
1998 -1999
Netscape
New York
Silicon Valley
Griffin in 1998 and 1999 was bi-coastal spending up to half of his time in Silicon Valley working to oversee West coast operations for TGG while jointly securing agency of record (TGG and JWT) status for Netscape's server products and Professional Services group which became part of iPlanet, a joint marketing and development alliance between AOL and Sun Microsystems.
Netscape Management Team
2000 - 2001
State of the World Forum
New York City
Griffin was a lead advisor to State of the World Forum and it's founder. The Forum was founded in 1995 by Jim Garrison with Mikhail Gorbachev, who served as the Convening Chairman.

Griffin met his first wife Marcy Swenson at the 2000 State of the World Forum in New York City. Marcy is a talented executive coach at StartupHappiness.

Jim Garrison
State of the World Forum Logo

"The Forum was established to create a global leadership network comprised of eminent individuals -- ranging from Heads of State to grass roots organizers, Nobel Laureates to business leaders, policy makers to social activists -- drawn from the governmental, business and civil society sectors, committed to discerning and implementing those principles, values and actions necessary to guide humanity wisely as it gives shape to an increasingly global and interdependent world."

Griffin later co-founded Ubiquity University with Jim Garrison and others in 2012.

Jim Garrison at Forum 2000
2006 ⇢
AxisVR
In World
AxisVR VR Headset Art and Logotype
Beginning in 2006 Griffin created an "in world" experiment (similar to what would become known during the blockchain era as "onchain" DAO)  in global collaboration, mediated through purely digital, pseudonymous identity.

AxisVR was formed to deliver VR development world building services to companies like Apple, Amazon, MBC (Middle East Broadcasting Center), Ubiquity, Wired Magazine, and others.

Griffin formed a close working relationship with the CTO of Linden Lab, while also making extensive use of OpenSim (a compatible version which supported third party browsers.)

AxisVR CTA Art
2006 - 2007
Middle East Broadcasting Center
Dubai, UAE
Griffin was an on-site consultant to the Chairman (Saudi businessman, Walid bin Ibrahimin) on site in their Media City, Dubai, HQ. Work product was strategy & design plans for the next-level VR world for the region’s leader in broadcast and interactive media.
Saudi businessman, Walid bin Ibrahimin

Griffin designed and oversaw the planing of an innovative virtual world for MBC and its customers.

MBC in Media City. Dubai, UAE
2006 - 2007
Apple Inc.
Silicon Valley
Apple Park in Cupertino, CA
Griffin delivered to Apple's office of the CEO a white paper detailing the opportunities virtual worlds represented for the company's retail operations. We also designed, built and delivered a model of Apple's New York City 5th Avenue store, working closely with the CEO and CTO of Linden Labs in San Francisco as well as a global team of talented individuals.
Steve Jobs

We presented this project at Apple's campus in Cupertino and also gave a virtual tour to Apple's CEO. Apple elected not to pursue VR publicly but did follow through with a number of research projects and patents, some of which have now been granted by the US PTO. Apple Granted Patent for Potential Gear VR Killer

Apple and AxisVR CTA Art
2007
Wired Magazine
San Francisco
Contributed to Wired in World for Nextfest.
Cover art for VR Project Documentation for Wired Magazine

Griffin and Wired’s Special Projects Team met to explore Wired's immediate and long-term goals in VR. Following this, Griffin and his team prepared a detailed interpretation of these needs, along with a custom set of solutions and services to fulfill Wired's short-term and long-term goals. The proposed plan includes all critical elements for transitioning Wired's supremacy in its traditional market to VR.

Wired NextFest
2010 - 2011
Lexus
California
Delivered a transformative vision, powered by social media to the wonderful team at Lexus Hybrid Living.com. Empowered the eco-expressions of many individuals at organizations such as the CFDA, the EMA and TED through the development of social media powered tools.

The winners of the CFDA Lexus Hybrid Living Eco Fashion Challenge - Monique Péan, Costello Tagliapietra and Maria Cornejo -- were announced Nov 9 at an evening event held at Skylight West in NYC. Lexus and the CFDA created the Challenge to increase sustainable practices in the fashion industry, by recognizing leaders in eco design.

Polaroid of Lexus Hybrid Living CFDA Fashion event.
2011 - 2012
Game Golf
San Francisco
GameGolf Logo
Griffin acted as CTO for Active Mind Technology during the Game Golf product design and development.
Polaroid photo of GameGolf (ActiveMind) CEO John McGuire and CTO Griffin de Luce

Griffin recruited friend and mentor Steve (Woz) Wozniak as an advisor for the company, due to Woz's passion for GPS gadget design and elegant hacks.

GameGolf CTO Griffin de Luce and Advisor Steve Wozniak (Apple Co-founder); US President Barack Obama using GameGolf tracker.

United States President Barack Obama was spotted with the GAME GOLF tracking sensor clipped to his belt, using the platform to track his performance.

2012 - 2017
Ubiquity University
San Francisco
CTA Art of Ubiquity University (A Wole New Kind of Education for a Whole New Kind of World™)
Griffin acted as Art Director, CTO and Blockchain Strategist for Ubiquity University since it's creation in 2012.
2 Polaroids photos: 1 Griffin de Luce at client meeting in Belgium; 2 Ubiquity University Founders: Paul Taylor, Jim Hickman, Jim Garrison, Griffin de Luce, and Peter Merry.

Griffin's association with Jim Garrison and Jim Hickman began in 2000 at the State of the World Forum, in NYC.

A Polaroid photo of Ubiquity co-fouinders Jim Garrison, Griffin de Luce, and Jim Hickman in London's Metropolitan Museum; Ubiquity VR Cardboard Viewer and Ubiverse Globe Icon

Griffin's remains an advisor to UU on Web3, Blockchain Accreditation and Attestation, and Immersive Reality (VR, XR.)

Ubiquity CTA Art (Young woman on window bench looking out a window at metaverse.)
2018 - Now
Vero True Social
Dubai, UAE
Vero.co True Social
Since 2018 Griffin has been supporting and collaborating with the technical visionaries behind VERO, helping to grow the dream, while protecting the things that matter most: integrity, purpose and passion.
Ayman Hariri

"The greatest social network is the one that already exists between people. Vero's mission is to make it available online." - Ayman Hariri

2 Polaroid Photos 1: Ayman Hariri (Vero CEO in foreground); 2: Vero partners TJ Marbois, Griffin de Luce, and Chris Fure at Rockefeller Center
The Gryphon Group Logo (Rotating)

"I'm Griffin de Luce and I've been advising the CEO and CTO of Vero since 2018. When I met Ayman Hariri, his biggest concern was to provide people with an alternative to the existing social media app economy, where people gave their data away to "Big Social" and got monetized and manipulated in return.

Ayman believed that online Social should work the way real social did. People should have control over with whom and how they shared... no matter what it was.

Obviously an ecology like that only works if users have a sense of ownership, and Ayman was committed to accomplishing that.

My first face to face meeting with Ayman was in a conference room in New York with VC luminary, Bill Hambrecht (of Hambricht and Quist fame.) Bill took Google and hundreds of other companies public with his OpenIPO mechanism... which put the needs of the company and the investors above the needs of Wall Street.

It was one thing to give users a piece of ownership in Vero.co... But Ayman's dream was much larger. He envisioned not just user ownership of Vero, but transforming Vero into a platform where users could co-create, invest in the artists they cherished, and even monetize their passions.

Fast-forwarding through many challenges and more than one Crypto-Winter, Vero has now fulfilled that vision with the acquisition of the Tokenise Stock Exchange. This move has not just given users a feeling of ownership, but an actual stake in what they are most passionate about.

The future is full of promise and while we cannot predict everything that lies ahead, one certainty stands out... with Vero, users are NOT the product... they are the co-creators, investors, and integral stakeholders in a community that values their passions and contributions."

Griffin de Luce

Griffin's remains an advisor to Vero True Social on Web3, Blockchain, and Tokenization.
Griffin also serves as Blockchain consultant for Ojingo, the development firm partially owned by Vero.

2 Polaroids photos: 1) Ojingo partners Kendall Nishimine, TJ Marboise, and Griffin de Luce; 2) Longtime business partners Chris Fure and Griffin de Luce in Times Square (NASDAQ sign reads "It's Our Turn to Change The World")
2018 ⇢
Ojingo
San Francisco
Portland
London,
Nice, France
Tomsk, Russia
Ojingo Logo
Ojingo is the development company behind Vero.

Griffin provides Blockchain services to its clients, including Vero.

Association is ongoing.

2019 ⇢
EqtyBtn
(Now: EqtyTech)
New York City
Spinout of Ojingo, EqtyBtn (acquired and re-branded as EqtyTech by Vero founder, Ayman Hariri) provides ongoing research and development in Tokenization technologies.

Project is ongoing.

EQTY BTN Tee shirts. (Front and Back)
2021 ⇢
World Bank Group
CIFF

London
World Bank Group Logo
In 2021, the World Bank Group sought assistance in strategizing and structuring the technical architecture for providing Conditional Cash Transfers to financially disadvantaged individuals in Africa.

The program was funded by Sir Christopher Anthony Hohn's Children's Investment Fund Foundation (CIFF).

Hohn, a British billionaire hedge fund manager, has dedicated a significant portion of his wealth to improving the lives of children living in poverty.
Sir Christopher Hohn, British billionaire hedge fund manager.

Hohn's career is marked by numerous philanthropic efforts and an increasingly vocal advocacy for urgent action against the climate crisis. His professional journey includes an initial stint at the private equity group Apax Partners post-graduation, followed by work with Perry Capital, and eventually setting up TCI in 2003.

Beyond financial contributions, Hohn's CIFF played a crucial role in launching the 'Say on Climate' initiative, aimed at compelling companies to disclose their greenhouse gas emissions and future reduction plans. Hohn's approach to philanthropy and his staunch advocacy for urgent climate action continue to influence his investment strategies.

Project is ongoing.
CIFF Wallet and Admin Apps
The CIFF CCT Wallet is architected upon the OpenCCT framework. OpenCCT is one of the MetaProtocols included in the Metachain® Framework.
Woman wearing Metachain Tee Shirt outside.

Metachain® and MetaProtocols, much like the Internet itself, are built as open standards, allowing apps and their transactions to traverse the the most efficient, most secure path from point to point, while avoiding the inefficiencies of more costly and proprietary systems.

CIFF CCT Whitepaper
2022
Al Bawaba (البوابة)
(Kamanga)
Dubai, UAE
Griffin engaged with Al Bawaba's Founder and Chief Executive Officer as well as his senior management to strategize a Web 3 business model for the largest independent producer and distributor of content in the Middle East.
Kamanga App on iPad (Al Bawaba.com)
2022 ⇢
Definitive.VC
OnChain
Definitive.Ventures Logo Collection
Definitive Ventures supports strong technical innovators whose disruptive projects lay at the intersection of mixed reality and the decentralized web.

Our 2023 focus is early stage investments shaping the future of the metaverse through AI, XR, and blockchain. Empowering innovation and progress.

We support disruptive change agents who are shaping our decentralized future.

Definitive.Ventures Logo
2023 ⇢
WorldGame.AI
OnChain
WorldGame.AI Logo Masthead
Creating a sustainable future of abundance through AI, XR, and blockchain. Gamifying collaboration for positive global impact. Empowering innovation and progress.

Project is in private beta.

Metachain® MetaProtocols™ CTA Art
2022  ⇢
Scious Global
New York City
Creating a sustainable future of abundance through AI, XR, and blockchain. Gamifying collaboration for positive global impact. Empowering innovation and progress.

Project is ongoing.
Scious.Global Raise App on Tablet

Scious.Global is raising money to fund acquisition of a strategic equity position in their ATS partner. Click the link directly above for details.

Scious Wallet (Light and Dark modes)
Apple Paperweight
Currently, Griffin de Luce persists in his drive for innovation, fostering ambitious startups in the Social and FinTech domains. Together with an assembly of astute international architects and developers, they're reshaping the digital landscape and catalyzing a more decentralized world. This is achieved through their consulting initiative, MetaAssociates.org, which provides strategic Blockchain and AI solutions and services.

Under their collective stewardship, nearly two-dozen Open Source initiatives, notably the Metachain® Metaprotocols, have been brought to life. These serve as the foundational infrastructure for WorldGame.AI, enabling a more efficient, composable, and gamified approach to meeting global needs.

In parallel, Definitive.Ventures incubates promising onchain entities, many destined to become key features within the decentralized ecosystem of WorldGame.AI. Through these efforts, Griffin and his associates are not just anticipating the future, they're actively crafting it.

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